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Alien Goddess Supra Florale, Chapter III


Three incarnations of Alien Goddess. Three visions of augmented femininity, exalting the divine gift of the jasmine Grandiflorum superinfusion, wrapped in ambery golden benevolence…
01 Jul 2023

An incandescent and generous solar embrace, the iconic Alien Goddess Eau de Parfum weaves its floral ambery woody accords into an extraordinary golden flower, as bergamot essence sheds its light on jasmine Grandiflorum superinfusion, wrapped in rich Bourbon vanilla infusion.

With Alien Goddess Intense Eau de Parfum, the scent’s enveloping, generous olfactory signature is taken one step further. In this magnificent floral woody ambery scent, the flower grows incandescent, sweetened with cream of coconut accord and warm, powdery benzoin resinoid.

Alien Goddess Eau de Parfum Supra Florale takes the original scent’s florality and sets it free to reinvent itself. In this luminous white floral ambery scent, the original Eau de Parfum’s golden flower turns into a mercurial flower that blends three blooms. A fresh green cactus flower accord, the signature jasmine Grandiflorum superinfusion heart, and the salty, ambery everlasting flower.


Alien Goddess Supra Florale, Chapter III

She carries with her the universal message of a better world: connected with nature, spiritually receptive, resilient, creative and generous. In her new Supra Florale incarnation, she is as radiant and assertive as ever, a fearless change-maker. With it, you project yourself into a world where a fascinating, oversized, shapeshifting supra flower of the future is born, glowing mercurial, symbolizes your ability to create the extraordinary. You are strong and proud, brimming with edgy energy and fierce benevolence. It is a hyperbolic supra flower, never seen before on planet Earth. A strange new hybrid petal in a subtle gradient of eerie purple, glowing with a shimmering metallic sheen, with a heart of liquid rose gold metal. Shape-shifting and mercurial, animalic and sensual, slightly dangerous and yet fascinating, the strange supra flower is the very incarnation of the flourishing force of the Alien Goddess and of the women she embraces and inspires.


Directed by Daniel Sannwald – one of the most unique voices in contemporary photography and film – the thrilling new campaign for Alien Goddess Eau de Parfum Supra Florale channels the edginess and avant-garde spirit of Mugler fashion, with Willow Smith as the embodiment of the Goddess dressed by fashion creative director Casey Cadwallader. The graphic, impactful images reveal the birth of a stupendous ever-shifting, otherworldly flower. In a decontextualized white environment where time is dismantled, the Goddess manifests her charismatic energy and new offering. She turns her inner benevolence outwards, into the shape of an ever-growing flower. Ambivalent and dynamic, the flower acts as a mirror of the Goddess.

In the three-act film, Willow Smith begins her journey by gathering her inner power. The flower, manifested by the energy of the Goddess, starts its (r)evolution. As the shamanic Goddess unleashes her divine charisma, the supra flower expands and grows. Goddess and bloom become one, shape-shifting and fascinating until the new fragrance is revealed at the heart of the supra flower.

Alien Goddess Eau de Parfum Supra Florale is born.

Alien Goddess Supra Florale, Chapter III
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