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Heritage Chapter 3

Mugler World






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CHAPTER 3:

THE MUGLER HERITAGE TODAY

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The show must go on


Casey Cadwallader, MUGLER’s Artistic Director since 2018, pushes the brand’s values even further. Each silhouette is a new work of art, each curve is emphasized and highlighted by his creations. From life to the stage, the designer dresses performers of the day-to-day like the biggest stars: red carpets, music videos, shows, magazine covers; no platform escapes the MUGLER touch.



Dua Lipa

Dua Lipa

wears a black sheer dress with studded details with matching gloves from the Fall-Winter 2020 collection in her music video for «Levitating»




Kylie Jenner

Kylie Jenner

wears a bespoke MUGLER outfit for Halloween 2020: a snake print bodysuit with matching hat with crystal encrusted fangs.







Chris Lee

Chris Lee

wears a segmented blazer with matching pants from the Spring-Summer 2021 Collection during a concert in China




Ariana Grande

Ariana Grande

wears a navy blue bodysuit with a matching mini-skirt for the red carpet of the MTV Video Music Awards 2020




Cardi B

Cardi B

wears a custom dress embroidered with crystals and matching corset for the red carpet of the 2020 Grammy Awards Ceremony










Rosalia

Rosalia

wears a bodysuit that toys with transparency and features crystal bead fringes for her performance at the 2020 Grammy Awards ceremony

Beyonce on Vogue cover

Beyoncé

wears a black mesh bodysuit with accessories from the Fall-Winter 2020 collection on British Vogue’s December 2020 cover





Likewise, each MUGLER olfactory creation projects the consumer into an extraordinary and enchanting universe, where unique stories are designed by the MUGLER Studio and put into images by talented directors and photographers.

Its mission: to provide unique experiences for women who desire to invent their own lives and build authentic relationships with them.



Architecture






ARCHITECTURE THAT LASTS

Just as Monsieur Mugler did, Casey Cadwallader wants to sculpt their bodies, to use them as his raw material. His “spiral jeans”, in particular, are a true anatomical masterpiece that completely re-imagines the silhouette of those who wear them. The impact of the places he uses as a backdrop for his campaigns and fashion shows is equally as important: They are the stages where MUGLER’s spirit is celebrated with an explosion of creativity, where innovative silhouettes and bold line-ups all blend together.



The iconic blue spiral jeans by Casey Cadwallader for MUGLER.

Studio

Likewise, the MUGLER perfume creation studio perpetuates this dedication to architectural design in its increasingly innovative bottles.

Picture taken from part 1 of the Spring-Summer 2021 collection lookbook





A HERITAGE THAT CONTINUES TODAY

The Mugler heritage has lost none of its magic. It is more alive and relevant than ever. Firstly, on the red carpets. The Thierry Mugler collection archives, carefully preserved by the Maison, continue to dress celebrities from around the world who dream of wearing the brand’s exceptional creations.

Finally, in museums. Thus, the Thierry Mugler Couturissime exhibition, curated by Thierry-Maxime Loriot, opened its doors at the Montreal Museum of Fine Arts in 2019. Retracing Thierry Mugler’s career and collections from 1973 to 2001, the exhibition will travel to Rotterdam and Munich before continuing its world tour to where it all began: Paris, in 2021.





Expo





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