Perfume is activated by body heat, so apply a few sprays to your pulse points for a stronger fragrance. Your neck, wrists and the insides of your elbows, for example, are areas where blood vessels are closer to the skin’s surface, making skin warmer and your perfume more likely to last. Scent clings better to oily skin, so create a damp base with body lotion or moisturiser before you apply your perfume – it’ll help the fragrant oils stick to your skin for longer.
Another tip? Don’t rub perfume on skin, as this breaks down the fragrance’s structure and weakens the scent. Always spray onto skin from around 5 inches away and leave for a few moments to dry for a longer-lasting, intensified scent.
Storing your perfume correctly will help it last longer, too. So, keep your cherished bottle in a cool place, away from direct sunlight and any room that has harsh temperature changes – such as the bathroom.