ALIEN GODDESS IS A MANIFESTO OF FEMININITY ACCORDING TO ELLE BEAUTY AWARDS
Alien Goddess is the winner of Elle Beauty Awards 2022 in Italy thanks to its incandescent formula of Bergamotto essence, Jasmine Grandflorum grown in India, heat treated with infusion of Bourbon Vanilla from Madagascar and Cashmeran.
The fragrance has been defined a true manifesto for a new type of femininity, inclusive and optimistic.
It wins precisely because it manages to break the rules: a sacred and precious talisman that, starting from the sense of smell, infuses light and optimism.
Also, the new Mugler perfume is a perfect expression of his muse Willow Smith: feminine, powerful, talented and spiritual.
The fragrance has been defined a true manifesto for a new type of femininity, inclusive and optimistic.
It wins precisely because it manages to break the rules: a sacred and precious talisman that, starting from the sense of smell, infuses light and optimism.
Also, the new Mugler perfume is a perfect expression of his muse Willow Smith: feminine, powerful, talented and spiritual.
CREATING MORE SUSTAINABILITY IN PERFUMERY: THE GODDESS ANSWER
Mugler's Alien Goddess fragrance is a truly innovative wonder that contains various fresh plant-based ingredients that shine a light on the organization's environmentally conscious focus. The term "Plant-based" referred to plants with a carbon content of renewable origin equal to or more than 50%. This is true for the Superinfusion Jasmine Grandiflorum and Bourbon Vanilla Premium Infusion. Mugler came up with an effective way to combine the natural origin ingredients with the historic Italian Bergamot essence to produce a truly captivating scent.
Mugler uses Italian Bergamot essence to enhance the quality and scent of the Alien Goddess fragrance. The Bergamot essence is very distinctive. Its aroma can be likened to a sweet light orange peel with a floral note. This citrusy aroma is readily detected in the Alien Goddess perfume.
CREATING MORE SUSTAINABILITY IN PERFUMERY: THE GODDESS ANSWER
Another key component of the Alien Goddess fragrance is the Bourbon Vanilla Premium infusion. This natural origin ingredient is sustainability sourced. The delicate pods that comprise the Bourbon Vanilla Premium infusion undergo a meticulous extraction process that makes it possible to capture the unique and raw scent of the vanilla pod. This procedure enables the vanilla pods to display a floral note of vanilla with balsamic tones, revealing warm, deep and mysterious facets. Moreover, the infusion of the premium vanilla is extracted via an innovative CO2 supercritique liquid that is highly important to the process. The extract is then diluted so that it produces the most wonderful and captivating scent of vanilla that is applied to the Alien Goddess fragrance.
THE INDISPENSABLE QUALITIES OF JASMINE GRANDIFLORUM
Furthermore, another significant component of the Alien Goddess fragrance is the Superinfusion of Jasmine Grandiflorum. This flower is a member of the botanical family of Oleaceae, alongside the Olive and Osmanthus. The Jasmine Grandiflorum comes from Southeast Asia, in particular India. This fresh flower serves many purposes for the people that dwell in the area. For instance, the Jasmine Grandiflorum is a key component of religious ceremonies as well as the production of various perfumes.
The annual harvest of the Jasmine Grandiflorum - which is a key factor of success for the magnetizing and unforgettable Alien Goddess fragrance - is a simple yet delicate process that entails hard work and attention to detail. The harvest, a procedure that requires considerable focus, takes place in the months between May to December, a period when the fields of India are filled with Jasmine in the process of blooming. However, the most important months of the harvest are the periods between July and September. It is during this time that the sun does not impact the scent of the Jasmine Grandiflorum, which remains wonderfully fragrant. During the harvest, the Sari women of the region wake up in the early morning to pick this natural ingredient. The flower must be handpicked due to its gentle and fragile state. Handpicking the flower is a preferred approach because it prevents the crop from being damaged. While the Sari women harvest the crop, they weave Jasmine braids which they attach to their hair to capture the radiant features of the plant and enjoy the passing of the day.
Let us not forget Mugler's environmental focus displayed by the use of refillable perfume bottles, which are developed and produced according to the Mugler’s vision of responsible luxury. These bottles have been carefully designed, crafted, replicated, and produced so that every bottle made goes beyond satisfying the creativity and splendor Mugler's customers have come to know and love, meaning it can be cherished for many years.
MUGLER’S ENVIRONMENTAL COMMITMENT
Mugler strives to make use of natural origin ingredients that have a transparent supply chain. It is Mugler’s desire that the planting and production of the natural origin ingredients such as Jasmine Grandiflorum and Bourbon Vanilla are done responsibly. To a large extent, L’Oréal is committed to ensuring that sustainable practices are implemented and utilized throughout the supply chain. The farmers and the pickers from more fragile backgrounds have access to fair and equal opportunities so that their economic and social aspects are enhanced. The process and approach to the creation of Mugler's Alien Goddess fragrance truly encompass all the traits and attributes the organization demands in a more sustainable fragrance market.
